The Netflix Effect : la capacité de la plateforme de SVOD à influencer notre consommation
Les échecs sont de nouveau à la mode grâce au succès de la série Le Jeu de la dame sur Netflix. Si les éditeurs, [...]
Comment bien choisir un influenceur et communiquer avec plus d’authenticité ?
Les clefs pour bien choisir un influenceur en lien avec les valeurs de sa marque, optimiser son investissement et communiquer avec plus d'authenticité.
BTS & Big Hit Entertainment: How do they hack growth to take pop music world by storm? (P1)
K-pop industry has no longer been a mere phenomenon in global music industry nowadays. With BTS listed multiple times in international music charts like Billboard, [...]
BTS & Big Hit Entertainment: How do they hack growth to take pop music world by storm? (P2)
Unlike the ordinary studio approach in which each group member is usually given an image to act with, President Bang wanted BTS to be idols [...]
Growth hacker – What does it take to be one?
Growth hacker is the position many companies have wanted to recruit to scale up their business. But before looking for one, why not have a look at [...]