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Le blog du MBA MCI – MBA spécialisé Marketing digital et Commerce sur Internet2019-05-03T10:51:04+02:00

BTS & Big Hit Entertainment: How do they hack growth to take pop music world by storm? (P1)

Par |dimanche, 22 septembre, 2019|

K-pop industry has no longer been a mere phenomenon in global music industry nowadays. With BTS listed multiple times in international music charts Billboard, world media has paid special attention a this 7-member Korean boyband. This is the first time a [...]

BTS & Big Hit Entertainment: How do they hack growth to take pop music world by storm? (P2)

Par |dimanche, 22 septembre, 2019|

Unlike the ordinary studio approach in which each group member is usually given an image to act with, President Bang wanted BTS to be idols whom any person can relate to. He believed that the [...]

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